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SITC Lead Gen Scorecard – Final Copy for Landing Page

 Part 1: Lead Gen Diagnostic (8 Questions) 

1. How often do you update your email sequences based on campaign performance?
Every campaign
Once a quarter
Rarely
Not sure
2. Do your email, landing page, and sales script use the same messaging framework?
Yes
We try
No
Not sure what that means
3. How many MQLs did you generate last month?
50+
10–49
Less than 10
I don’t track that
Other
4. What’s your average cost per lead across channels?
0-1000
1000-5000
5000-10000
We don’t calculate that
5. Do you use retargeting ads or follow-up mechanisms after cold outreach?
Yes, multichannel retargeting
Just emails
Just WhatsApp
linkdIn
No follow-up yet
6. What platform do you currently use for landing pages?
Custom-built (Webflow/WordPress)
Lead Pages/Unbounce
Google Forms
Not using any
Other
7. How do you track if a lead turns into a sale?
CRM with full funnel tracking
Excel sheets
Sales team memory
We don’t track it
8. Which channel has performed best for you in the last 3 months?
LinkedIn
Google Ads
Cold Email
We’re not sure

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