1. How often do you update your email sequences based on campaign performance?*

2. Do your email, landing page, and sales script use the same messaging framework?*

3. How many MQLs did you generate last month?

4. What’s your average cost per lead across channels?*

5. Do you use retargeting ads or follow-up mechanisms after cold outreach?*

6. What platform do you currently use for landing pages?*

7. How do you track if a lead turns into a sale?*

8. Which channel has performed best for you in the last 3 months?*